Manufacturer of a high-tech AI camera, identifying anonymized customer demographics, emotions and other patterns in real time seeks agents for commercial agency agreement

CommercialČeská republikaBOCZ20200511001
Offers
Summary: 
A Czech company manufactures its very special tiny device that is capable to identify emotions resp. behavioral patterns of people altogether with their age and gender (and other parameters) even in crowded places. The data are processed right in the device so they are fully anonymized and thus GDPR compliant. The device is promising namely for marketing activities in retail (food/non-food) and property management businesses. Company seeks agents for commercialization on their markets.
Description: 
A Czech company with background in projects built on artificial intelligence has developed a high-tech little gadget that in real time recognizes people, even in crowds, based on their gender and age. The accuracy of gender prediction is 95 percent and the average error of age prediction is less than five years. In comparison to major competitors´ devices, this one is more accurate. It also identifies duration of a customer’s stay, movement of visitors in a free space or between shelves (information on how to properly place goods), popular times of visit, and provides other basic measures like queue times so it allows to penetrate customers´ behavioral patterns. Moreover, the device is capable to identify emotions or facial expressions such as anger, surprise, fear, neutral, happiness or sadness. Such qualitative feature brings new possibilities to increasing customers´ satisfaction and may help to “manage” uplift of their mood on the site and thus enhance shopping experience with positive impact on sales. As it was indicated, the data are processed in the gadget and in anonymized form. They are further dispatched to the web-based dashboard in back office where relevant statistics are generated and stored in cloud. The dashboard provides an interactive overview of the collected data as well as weekly/monthly reports aggregating data from multiple locations. The company is ready to include additional views and statistics as required by the customers. The device can be appreciated by companies engaged namely in retail (food/non-food), property management (managing shopping centers) and marketing (advertising agencies, marketing agencies, promotion agencies). Especially marketing agencies, specialized in marketing, promotion and research, providing their services to their clients in area of retail and property management (…and elsewere) might be interested in this offer as they can bring new services to their clients. However, direct interest from retail chains and property management companies will be welcomed, as well, as they can benefit from valuable data for optimizing a positioning of the goods on the shelves and thus increasing the sales. In retail business (food/non-food), the device can, besides age and gender, provide qualitative, real-time information on actual mood of customers and thus trigger some measures leading to the mood´s uplift and thus help brands to create better relationships with customers. Based on store occupancy, the system can facilitate appropriate staff management and shift planning. In property management business the real estate agencies appreciate they can learn more about the customers visiting their shopping centres. It may lead to learning which places/zones are preferred and then they are able to organize the spaces better and, correspondingly, adapt their price strategies. With respect to the COVID-19 crisis, the solution may be used for real-time occupancy management as well as safety-ensuring measure. In particular, the gadget can - Serve as real-time peoples´ counter - Detect transgressions of enforced wearing of facial masks - Detect transgressions of enforced social distancing These use-cases may be applied to virtually all premises mentioned above. Currently, the company has two business models applied on domestic market. The first, prevailing model, is about rental of the gadgets and back office services on the basis of rent. The second model is a pure sale of the devices to a client and back office is provided on rental basis. From a partner it is required to have business skills to be able to present the device properly to prospective clients, indicated above. The partner has to be able to develop agreed business model and be able to provide after-sale services.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought: 
The company seeks partners with solid business relations in the field of property management, retail (food/non-food) and possibly elsewhere where such device can be applicable. The partner may possibly come from marketing field (advertising agencies, marketing agencies, market research agencies, promotion agencies). In such case, it is expected to promote the service properly with their clients and apply agreed business models and after-sale services. Direct partners from retail and property management (or from elsewhere) are also welcomed. The business relations with partners will be established on commercial agency agreement.
Stage of Development: 
Already on the market
IPR Status: 
Secret Know-how
External code: 
BOCZ20200511001