Summary:
A Swedish soft drink supplier offers a natural good tasting range of beverages with 100% fruit, no added sugar and no additives. After a successful establishment on the Swedish market, the company seeks distributors within HoReCa in Germany, Belgium, Netherlands and Luxemburg.
Description:
The plant of the Swedish company is located in Southern Sweden, right on the Kulla peninsula in Skåne. Since 1929, the producer has since then proudly maintained and developed the tradition of making natural and fine clear apple juice, which in Sweden is called “apple must” and is a high quality softdrink.
The whole range of drinks contains only carefully selected apples that are pressed, filtered and eventually bottled and ready for consumption. Nothing is added to the process: the products are free from additives like sugar, preservatives or coloring. The result is a pure clear apple juice. Even if nothing is added the shelf life is 24 months and the products can be stored in room temperature during the entire shelf life. On top of the apple must the company also has a range of other soft drinks with flavours of rhubarb and raspberry.
Currently the products are listed in all the big supermarket chains in Sweden, as well as in HoReCa and has several options of packaging which makes it easy to adapt depending on the user. The company is now interested to find distributors within HoReCa in Germany, Belgium, Netherlands and Luxemburg.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
The Swedish company is looking for a distributor to the HoReCa-sector in Germany, Netherlands, Belgium and Luxemburg. It could preferribly be one distributor that covers the whole area or a country specific distributor.
The potential partner should:
- Have a good knowledge of the selected market
- Have a a good network within the largest wholesales companies and good established contacts within HoReCa
- Be interested in a long term relationship and open communication
- Have marketing knowledge and a marketing plan with a clear route to market
- Understand how to build a quality brand and be used to work with storytelling to spread the information
Stage of Development:
Already on the market
External code:
BOSE20210303002