Summary:
Solid wood furniture company located in North-Eastern part of Romania, which bases its entire activity on innovation - in design, materials and manufacturing processes, offers long-term partnerships based on distribution services agreement or commercial agency agreement to distributors / resellers of its products on international markets.
Description:
Founded in 1993, the company has a long tradition in the production of solid wood furniture.
The roots of the company date back in 1920, when the great grandfather of the actual owner was manufacturing solid wood in a small carpentry workshop located in the beautiful Carpathian Mountains. Ever since, this craftsmanship and passion for turning wood into statement pieces was passed on from father to son, becoming the company’s most valuable legacy.
Nowadays, in own factory, various models of furniture pieces are conceived, designed and made according to the latest trends in product design and interior design, designed for contemporary homes around the world.
The main direction of the company is represented by the development of furniture for the living and dining areas, with emphasis on dining tables and furniture for the media area of the living room. Currently, the executed products are grouped in 7 collections, each of them promoting elegance and simplicity by capitalizing on the naturalness of solid wood.
In addition to the current collections, which are constantly being developed, the company also produces custom furniture for special design projects, for private and corporate clients, especially in the HoReCa industry.
The team consists of experienced specialists and engineers, who work in dedicated departments covering all stages of production, sales and management. The company has its own design, research & development and digitization departments, whose role is to analyze global trends in product design and develop innovative furniture concepts, according to the strategic direction and sustainability policy of the company. Thus, the entire production process is covered, from the selection of raw material sources and the actual cutting of the logs, to the final stages of finishing, retouching and quality control.
At present, the company is in the process of transformation in trems of the digitalization of production, through constant investments in high-performance equipment, implementation of modern factory reporting systems.
Given that the company's structure includes departments dedicated to design, IT & digitization, production, quality, sales and marketing, the specific know-how needs are permanent, so that the team is up to date and applies all the innovations and technologies in these dynamic areas.
The company produces solid wood furniture with minimalist design, adapted to contemporary homes and modern lifestyle, which brings value in the lives of its customers through comfort, ergonomics and the integration of the Internet of Things. The company aims to develop the integration of new technologies in furniture and to experiment more and more innovative, sustainable materials that can be harmoniously combined with solid wood. All products are exclusively from Romania, from sustainable sources and reliable raw material suppliers.
Distribution services agreements are offered to sales representatives interested in distributing sustainable furniture.
Commercial agency agreement is offered to an agent to represent the furniture products.
Both partnerships are expected to identify new markets and clients, based on long-term cooperation.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
The distributors are expected to generate the development of new markets and partnerships, physically and online. Furthermore, the long-term support of the acquired customers should be taken over.
The distributors should have a broad knowledge and experience in the distribution of furniture, be interested in a fair and long-term cooperation and strengthen the Romanian brand in their regions.
For a commercial agency agreement, it should be a company interested to represent the furniture products or a natural person, willing to act as an agent.
Stage of Development:
Already on the market
IPR Status:
Design Rights
External code:
BORO20210323001