Summary:
The UK company has developed and supplies a range of special effects make-up and cosmetics to the fancy dress / party and cosmetics industries. It also carries out contract manufacture for other companies, under their own brand.
Already active in overseas markets, the company is now wishing to grow this side of the business further through the appointment of agents in specific markets, to represent the brand and facilitate sales.
Description:
The UK company was established in 2015 by two young entrepreneurs who identified a gap in the market for special effects and UV (ultra violet) make-up for the fancy dress, carnival and party industries.
Since that time, they have developed two main ranges:
UV make-up, including:
• face and body paints (in sticks and cake format)
• lipsticks and lip gloss
• nail polishes
• eyeliners and mascara
all offered in a range of vivid colours that glow in UV light.
Special effects make-up, including:
• liquid latex
• face and body paints (in sticks and cake format)
• classic lipsticks and lip gloss
• fake blood
• glow-in-the-dark paint.
Box sets are also offered. All the products are formulated in the UK and tested to the highest standards for safety in both the EU and US. They are non-toxic and non-irritant, can be washed off with soap and warm water and most of the range is also vegan-friendly. The products are manufactured by methods that do not include animal testing or experimentation.
The company has built up extensive experience in supplying the market for fancy-dress occasions such as Halloween (31st October), as well as festivals, carnivals and other celebrations. It mainly sells business-to-business, but also does a small amount of business-to-consumer sales through its e-commerce site. Most recently, it has begun to branch out into other cosmetic products, including a full range of face and body glitters and semi-permanent hair dyes.
The company has already sold its products extensively overseas but is still keen to grow this side of the business by entering new markets and growing some existing ones. Of particular interest are Germany, Italy, France and the Benelux countries in Europe; Asia (for e.g. Singapore), Latin America (especially Brazil and Mexico) and the USA.
Therefore, the UK company would like to find and appoint agents in these markets, who would be responsible for promoting its brand in their appointed territory and helping it to develop sales there.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
Partners should be experienced sales agents, ideally with experience and networks in the cosmetics, party / celebration or related markets. They would be expected to work with the UK company to build the brand in their appointed territory, including support at any relevant trade shows or exhibitions. They would have to communicate regularly on market trends and opportunities in their area. Agents would be appointed on a commission basis.
Stage of Development:
Already on the market
External code:
BOUK20210420001