A Turkish manufacturer of baby products seeks commercial agencies

The Turkish company mainly expertise in baby products seeks commercial agencies. In this sense, the transformation of the rich cultural motifs of the region into ergonomic products with modern designs was determined as the first goal and realized. The company operates in the field of textiles with personalized design products. The product is created with special software as an innovative appeal to baby health. The company, which is positioned as a micro SME, carries out boutique work. The company provides “mentoring training” to women entrepreneurs who want to develop in the field of textile in the region, including its own employees. In this sense, it cooperates with non-governmental organizations and local governments. The company’s range of main productions are listed below; ✔ Baby textile products ✔ Baby sleeping device and pillow consisting of womb sound and white noise sounds with night and day mode. The device can be mounted on the reflux pillow. The mods on the device also consist of 3 versions. The main product to be highlighted in the cooperation process is a part of the start-up project, which was launched in February 2020 in cooperation with some local and international institutions’ start-up acceleration programs (SAP). It was accepted as the first among 180 entrepreneurial projects that applied. The product solves the sleep problem of colic and restless babies with a drug-free method. Thanks to this product, babies feel like they are in the womb and fall asleep easily. Pediatrician approval and user reviews show that the product is effective. In this sense, the firm's production process appears through these steps; the first step is the project the idea. The second step is the software of the sounds and their placement on a device with a sensor. The third step is the mounting of the sound device on the reflux pillow, which is an ergonomic pillow. The fourth step is the promotional activities of the product. The fifth step is the introduction of the product to the market through the e-commerce site. The last step is the presentation of the product to the foreign market. In this sense, maintaining the peace of the mother's womb with a natural method relieves the baby and facilitates the work of mothers. The easy portability of the product enables it to be used in any environment. The product is offered to the consumer through facilities selling medical products, pharmacies, e-commerce sites, and physical sales stores. The product was developed in one of the Industrial Design and Modeling Centers in its region and received support for software and branding. It is also promoted by a brand consultant. In this sense, the promotion of the product is also made with the digital marketing method. This product is produced for the first time in the world. The Turkish company has not any exporting experience yet, but it would like to expand its sales network especially all around the EU, USA, and UK. Therefore, it is seeking commercial agencies.