Akai electronics specialist in Romania seeks distributors in Europe

Established in March 1996, the company started its retail electronics business with its own shop in a major town in Romania. Since 1997, the company has started its own imports of electronic products, starting from the United Arab Emirates, following Singapore since 1999 (with multi-branded products such as Sony, Panasonic, Samsung, LG, Philips, Daewoo, etc.) and China-Hong Kong since 2002 (products under its own brand), imports made to cover the needs of its own stores as well as for distribution to customers from all over the country. In the coming years, the network was developed step by step, and as of 2005, the company owns 4 stores, adding in the range, household appliances, IT, etc. In 2007, the negotiations for the exclusive distribution of the Akai brand in Romania were finalized, activity started in 2008, with the strong development of the Romanian distribution and the signing of the first contracts with key accounts. Taking over the Akai brand exclusivity and the strong and continuous development of the product range and customer portfolio contributed to success in the upcoming years. Over the entire period of the crisis, due to the policy of small steps taken and strict cost control, the company managed to record increases in both turnover and profit, recording no losses in any of the years since its establishment and to date. The company seeks to extend its activity in Europe through cooperation with distributors - specialized or chain stores.