Summary:
A connected artwork support for use in non-cultural public areas is set up by a French spinoff company from a major applied arts school in Paris. Property management agencies are sought for a commercial agreement with technical assistance in order to validate use cases. Technical cooperation agreement is also expected with corporates interested to experiment the device in their public open facilities, such as public transport waiting areas, company lobbies, entertainment areas, and malls.
Description:
A connected artwork device to be used outside cultural public areas has been developed in a major applied arts school in the Paris region, and a French spinoff company has been set up for its industrialization. A Technology Transfer Office (TTO) is acting on behalf the company in order to identify relevant partners operating in the property management of open public facilities.
* Market challenges :
On one hand, artworks are only exhibited in museums or galleries to a public which is already motivated to plan a visit to come in. So any means to get the interest from another audience would be positive, both for the artwork authors and the new audience.
On the other hand, both property management agencies and companies dealing with public open facilities are looking for any attractive experience in order to maintain a high audience volume. As a consequence, they try to improve the well-being and social link among visitors.
* State of the art :
Access to consuming and leisure activities has been fully investigated in non-cultural facilities. Nevertheless, access and inclusive education to arts has only been focused as temporary exhibitions without any adequate equipment.
Indeed, existing temporay exhibitions in non-cultural places are not designed to be consistent with the specific visitors needs in such public open facilities. The display process should offer an enjoyable user-experience within a crowded and noisy atmosphere, which is not the case without any suitable media. Besides, it should offer suitable services in order to be consistent with existing practices of visitors such as wandering and exchanging within or between groups, especially among teenagers.
* Proposed technology :
The innovative artwork display unit has got specific features which can ensure the artwork fixation of any painting, photograph, sculpture, bas-relief, to an enclosed exhibition wall in safety conditions, in order to prevent and avoid any theft attempt. Close to the artwork display unit, a mediation pole consists in a touch-sensitive screen and an audio headset.
An exclusive interactive application is embedded into the mediation pole, and it can be downloaded into any smartphone. It delivers exclusive information to the public about the artwork by means of an audiodescription explaining the purpose of the author by itself. It also registers and make available any comments, with a view to stimulate exchanges between all viewers including the author itself.
Exclusive functions are available to reinforce social link between visitors which may be staff members, visitors, travelers, or even consumers. As an example, several display units can be disseminated into different and even distant spots.
*Type of partnership :
Property management agencies are sought for a commercial agreement with technical assistance in order to validate specific use cases. Technical cooperation agreement is also expected with corporates interested to check consistence of the device with any specific environment of their public open facilities, such as public transport waiting areas, company lobbies, entertainment areas, and malls.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
Property management agencies are sought for a commercial agreement with technical assistance in order to validate specific use cases.
Technical cooperation agreement is also expected with corporates interested to check consistence of the device with any specific environment of their public open facilities, such as public transport waiting areas, company lobbies, entertainment areas, and malls.
Stage of Development:
Prototype available for demonstration
Comments Regarding Stage of Development:
Two artwork display units are already operating in Paris : one in a scientific library and the other one in a cultural centre.
IPR Status:
Design Rights,Copyright
Comments Regarding IPR Status:
Software is registered within APP (European protection body for digital works).
External code:
TOFR20180411001