A Bulgarian software company offers disruptive tech solutions in the field of augmented reality under license agreement and commercial agreement with technical assistance

The company was established in 2015 in Sofia, Bulgaria. It is a start-up funded by venture capitalists famous for their involvement in companies such as Skype, Tesla, SpaceX, etc. For the past six years the company has expanded its market coverage to Serbia, Romania, Cyprus, Germany, Austria, Switzerland, UK, and Australia. The company develops a proprietary augmented reality technology that bridges the gap between the digital and the physical worlds through enabling people to share emotions in a new way. Special algorithms allow to recognize images, detect surfaces and implement 2D and 3D digital content. The first product of the company – AR greeting cards – is already validated, gaining traction in different regions and generating revenue. The company targets traditional industries and offers an end-to-end solution which allows them to innovate through augmented reality and therefore bridge the gap between the digital and physical worlds. The company offers the opportunity to present custom digital content through an AR platform. They bring value to businesses by - low implementation costs; - increased profit margins due to innovation and added value; - Increased target audience; - designing immersive experiences that maximise consumer engagement; - new and cost-effective communication channel. The main markets that are the company’s target are: augmented reality, greeting cards market, advertising and packaging markets. The company has the necessary technology, business and entrepreneurial knowledge, as well as experience to efficiently scale the business further. Currently, the Bulgarian company has a contract with one of the top three greeting card companies in Germany, 3 agents in UK and an agent in Australia, distributors in Serbia, Romania, and Cyprus as well as over 350 retail outlets in Bulgaria. At present, the company is developing new products and redesigning their application. They support existing AR campaigns and are looking to attract new customers under license agreement and commercial agreement with technical assistance.