Digital personal shopper

Systems for the promotion of products and/or services, and applications to be used in marketing functions, are more and more frequent. However, concerning shops, this is not easy to use current technologies to promote own activities. A personal digital shopper is a system and app, which is based on the exploitation of billboards and their potential. The billboard is nothing other than a sensor that communicates with an app, from 1 up to a 80 m distance: anyone passing by, close (or at a programmable distance) to a store, shop window or shelves, will receive a commercial spot with all the offers and presentation of that business. The system allows shops and commercial businesses to reach a wide audience, giving visibility to a business without changing the way people work, and without spending further time. An Italian company has developed such a system that works well with at least 50 commercial businesses aggregated together and this is why the company is looking for aggregated clusters of businesses interested in further developing the tool or intermediary organisations for commercial agreements with technical assistance. The company would create a functionality that involves all the 50 businesses together in order to have the application personalised for them. This is why the company is open to commercial agreements with technical assistance.