Summary:
A French company specialized in the manufacture of table footballs and billiards is looking for a partner to promote and distribute vintage Deutscher Meister table football on the German and Austrian markets.
Description:
The French company is a renowned player on the leisure equipment market, such as table footballs and billiards, intended in particular for leisure and catering establishments such as bars and restaurants. Founded almost 100 years ago, it has developed through a constant policy of innovation and creativity, and has gained a leading position in the French market.
Since 2011, the company has been producing Deutscher Master table footballs, an extremely popular model that was sold in several hundred units per year at the time of its peak success. This model has been exported to the United States, contributing to the spread of this kind of leisure activity in that country. Deutscher Meister are German style football tables : rectangular shape, telescopic rods, plastic or wooden players, plastic or wooden handles, hard playfield, steel spring.
The production is insured by the French firm. The tables are distributed with a reseller network specialized in bar games. The position of Deutscher Meister is the nostalgia & the vintage style.
The models are produced and designed exactly like the tables that made these models famous in the 70s - 90s. .The logistic is currently based on drop-shipping: the partner send to the french firm the order from their client containing the product description and the dispatch address. They package is sent from the workshop in France directly to the final client. The best-sellers products are hold in stock and the others are manufactured in 3 to 5 weeks.
The company is looking for a partner, specialised in the sector of leisure equipment for bars or similar (e.g. table tennis), to manage the commercial development and distribution of these products, especially on the German and Austrian markets.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
The company is looking for a partner, specialized in the sector of leisure equipment for bars or similar (e.g. table tennis), to manage the commercial development and distribution of these products, especially on the German and Austrian markets.
The role of the partner would be to manage the marketing mix, with autonomy:
- Product: the production is made by the French firm. The partner is having a relevant role to give to the producer the feedback for product improvement and development
- Price: the partner is free to fix the fair price selling price to the final client that insure competitivity for the products.
- Promotion: the partner can promote freely the brand and the products.
- Place: the partner can select and develop the visibility of the products. The business model can be built with sales to a network of resellers of sales directly to the final clients.
Technical Specification or Expertise Sought:
This French firm is looking for a distributor or exclusive reseller that could take over the commercialization of the product and handle the mix marketing. A partner with experience in games such as billiards, ping-pong or other kind of table footballs would be appreciated or a partner with an existing network of the same type of final client.
Stage of Development:
Already on the market
External code:
BOFR20211022001
