German family-owned SME with long-standing tradition in the production of healing earth products for different pharmaceutical and cosmetic applications offers its products under a commercial agency or distribution services agreement

The German SME was founded in 1918 and is located 20 km from Frankfurt am Main in the heart of the federal state of Hesse and Europe. The company is a family owned business in the 4th generation and already serves national and international sales channels. With a market share of 80% in Germany and strong international business relations inside and outside Europe, the company aims at expanding their international business further. The brand is already a registered trademark in Austria and Switzerland as well as in South Korea, China, Japan, US, Canada, VAE, Russia. In Germany, the predominant sales channels are pharmacies and drugstores. The product portfolio includes licensed drugs, medical devices, OTC pharmaceuticals, organic food supplements and natural cosmetics made from loess. As also mentioned in the advantages and innovations section, the products are purely vegan and without additives. In contrast to conventional cosmetics products, they do not contain any microplastic. The products can be used internally and externally and the portfolio is divided into different indications. Medical devices (IIa) exist for different groups of symptoms: - heartburn, indigestion, acid-related stomach complaints, acute diarrhoea - irritable bowel syndrome (IBS), irritable stomach syndrome (functional dyspepsia) - Binding cholesterol and fats in food. Aid bowel cleansing and purging - Detoxification. Breaks down free radicals in food as a mineral catalyst. For food intolerance caused by histamine In the version for external use (medical device IIa) the product is indicated for: - Acne, skin complaints, muscle- and joint complaints, inflammations Depending on the desired therapeutic effect, the products have application-specific degrees of fineness. The different types of applications are powder, capsules and granules and paste. Currently, the company follows two different internationalisation strategies. Austria and Switzerland were chosen as target markets because of their similarities to the German market and due to proximity (concentric approach strategy). Russia, UAE and Lithuania were chosen as additional target markets in an insular approach strategy. As a next step, large European target markets were chosen because they promise to offer the highest potential (selective approach stratey for the UK, Poland, Italy, Spain and France). To achieve this strategy, the management is looking to establish a cooperation with qualified trade intermediaries under a distribution services or commercial agency agreement. A long-term cooperation is targeted. Suitable partners should have reliable contacts to the preferred sales channels and excellent expertise regarding requirements.