Summary:
A UK based craft rum producer and distiller is looking for distribution partners in Europe and elsewhere. Having built a strong brand based on a tragic true story, this innovative company has created 3 unique flavoured rums using only whole, natural ingredients. Following good success in the UK over the past two years, and identifying a wider opportunity overseas, this company would like to enter the international market through finding distribution partners abroad.
Description:
This company is based in the UK and is a family run business, that produce a true craft offering for rum drinkers. The company was created after the owners had a disastrous barn fire, which for some may have been a moment to give up but for this great independent it just spurred them on to go create a true craft offering for rum drinkers. The fire motivated the family to always go that extra mile.
The company has already seen great success in the UK market, with loyal customers and repeat sales.They have created a strong portfolio of 3 distinctive and unique flavoured rums. The highest quality, 3-year aged dark rum from Guyana is imported to the company's base in the Midlands, UK. There, on site, the rum is flavoured using only whole, natural ingredients.
The fire also gave the company inspiration for the flavours of Rum offered. The company cold smoke, smoked rum with wood from the apple trees which were planted by their father over 30 years ago. The spices in their spiced rum are whole and roasted, by hand, on their farm.
The company aims to provide a progression from mass-produced, synthetically flavoured spiced and flavoured rums to premium examples. The company is now looking for distribution partners which are well connected within the spirits and alcoholic industry. Distributors with experience in building brands and an interest in high quality craft distilled products are desired, as this will help the company to build upon their current success in the UK and capitalise on wider opportunities overseas. The use of distributors also reduces the need for the company to physically expand into new territories as the product can be sold on in the same state that it is supplied to the distributor.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
This company is looking for distribution partners which are well connected within the spirits/ alcoholic drinks industry. The importer/distributor should have experience in building brands within the territory and they should have an interest in high quality craft distilled products.
Our key targets will be premium bars, hotel and restaurant bars and specialised wine/spirits retailers as well as premium chains. The company looking to create a collaborative partnership with this partner in order to extend its distribution throughout Europe.
External code:
BOUK20200406002