Summary:
The Romanian company specialises in retail sales in the area of household goods. They would like to enter new markets and expand their business internationally by signing distribution services or commercial agency agreements with European partners.
Description:
The 1991 founded Romanian company specialises in retailing. Specifically, they offer clients a wide range of home-/ décor- and garden-related products, as follows, but not exclusively limited to:
Interior decoration:
• Paints and chemicals
• Parquet
• Parquet plinths
• Parquet accessories
• Floor tiles
• Wall tiles
• Ceramic blocks
• Washable paints
• Primer
Home furniture:
• Sofas and accessories
• Armchairs and poufs
• Dining and desk chairs and accessories
• Bar stools and benches
• Tables (dining/ extendable/ round/ desks/ coffee/ side/ folding)
• Storage units (TV stands; chests of drawers; bookcases and vitrines; shelves; bathroom furniture; shoe racks; console tables)
• Bedroom furniture (beds; mattresses; headboards; chests of drawers; bedside tables; benches)
• Kitchen furniture (dining tables; round tables; dining chairs; bar stools and chairs; shelves; splashbacks and wall panels; worktops; kitchen appliances; kitchen islands and trolleys; taps and sinks; kitchen wall storage and organisers; knobs and handles)
Outdoor furniture:
• Garden tables; garden armchairs and poufs; garden sets; garden chairs; outdoor stools and benches; loungers and deck chairs; garden sofas
Electrical household appliances:
• Air conditioners; electric fans; dishwashers; clothes dryers; drying cabinets; freezers; refrigerators; kitchen stoves; water heaters, washing machines; ovens; microwave ovens; induction cookers; vacuum cleaners; cooking appliances; television.
As can be seen from the above-mentioned description, the retailer brings together under one umbrella an array of indoor and outdoor products from a number of different manufacturers, which serve a diversity of home-oriented scopes. From this point of view, potential partners find themselves in the advantageous situation of “handpicking” items of interest from one single provider.
The Romanian company is interested in expanding internationally on new markets by signing distribution services and/ or commercial agency agreements. They are specifically interested in channels of entry through either distributors and/ or commercial agents able to commercialise their products successfully in their local or regional area. The desired outcome of the partnership is to sell their home and garden variety of products in European countries through a national distributor and/ or agent.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
The company is searching European distributors and/ or agents able to introduce home furnishing products and housewares and consumer electronics into their markets. Partners are expected to find and select the target clientele to whom the above-mentioned products can be suited. Moreover, in order for the Romanian SME to be able to adapt supply to demand, partners are expected to offer product-related information, including specific technical details, where appropriate.
Stage of Development:
Already on the market
External code:
BORO20210712002
