Summary:
A Russian company from Moscow is developing innovative marketing solutions based on artificial intelligence. The company is developing a software platform that provides content management capabilities at points of sale. This platform is able to evaluate the behavior and preferences of customers and use the data obtained to improve sales. The Russian company is looking for foreign partners to conclude a long-term license agreement.
Description:
The Russian company from Moscow was founded in 2016. At the moment, the company is a leader in the development of innovative solutions used in trade. One of the main directions of the company is the introduction of artificial intelligence in software and development.
The Russian company offers innovative development. The company has developed a software platform that provides content management capabilities at points of sale. The platform allows companies in the trade to collect information about the buyer, including analytics, storage, and transmission of data about buyers, visitors and the work of merchandisers. One of the main features of this platform is the introduction of artificial intelligence. Computer vision technology analyzes the behavior of people in the trading floor, collects impersonal biometric data (gender, age) and draws attention to the emotional state of customers. The system transmits the received information to the store owner.
The platform advises what to change at the point of sale to improve customer interaction. Based on this information, the store owner can optimize the work of the staff and personalize the assortment to meet the needs of regular customers. In addition, the platform can collect statistics on a certain group of people to evaluate the effectiveness of advertising at a point of sale. The platform works through cameras and sensors, online stores, and smartphones that are located in the store. In addition, the platform is used in conjunction with the application of sound informing the buyer through a sound beam.
This technology is already widely used by many Russian and foreign companies. The company has a large portfolio of clients: IQOS, Coca-Cola, Procter & Gamble, JTI, Sberbank, Diageo, MegaFon, Panasonic, etc.
The Russian company is looking for foreign partners from the field of retail, shopping centers, banks, etc to conclude a license agreement. The Russian company will provide the necessary rights to use the software platform. Also, if necessary, Russian specialists will help in setting up and optimizing the platform. A potential partner will have to use this platform and make additional adjustments to its operation. In addition, the Russian company provides special protection of rights for a potential partner from hacking and theft of confidential information.
The purpose of this agreement for the Russian company is to conclude new foreign partnerships, increase profits, as well as the possibly of adapting the platform to the needs of partners and constant modernization.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
Type: SMEs, large companies, marketing companies, research institutes, companies engaged in trade and retail
Role: the foreign partner will receive a special license for the software platform for their needs and additional development. In addition, the company must present a standard platform that takes into account various factors.
Stage of Development:
Already on the market
IPR Status:
Secret Know-how
External code:
BORU20210720001
