Summary:
Serbian IT startup company has developed a media tool enabling competitions on Facebook page like quizzes, questionnaires, and creating reports with user data/statistics of engagement. The tool aims in supporting marketing campaigns by increasing number and activity of followers. It can be used without special training to quickly set competitions. The partners, usually PR agencies or SME's, are sought for either license agreement or commercial agreements with technical assistance.
Description:
Serbian digital performance marketing startup created marketing IT tool enabling branded Facebook competitions on Facebook page like quizzes, questionnaires and photo contests. Applications for Facebook competitions are one of the fastest and most effective ways to increase activity of clients, engage more clients in Facebook, and thus promote a brand, product, or service. The company's platform was launched in 2016.
Despite 2 billion Facebook users, it was noted that the increase in engagement and the number of participants on Facebook is difficult to achieve in the short term. In order to overcome this obstacle and to achieve better market positioning, one of the key steps is to create a Facebook page whose significance grows depending on the number and activities of its active followers. In order for a site to reach the desired level of activity, it is necessary to attract and familiarize Facebook users with the clients' business.
The application allows its Facebook users and administrators to create campaign, to quickly launch the competition and to inform clients about their business and offers. Also, there is a simplified and group process of managing accounts on social networks. The special service offered are reports with user data and statistics on complete engagement during the duration of the competition and the marketing campaign. The tool has the ability to track the course of the competition, the number of participants, the action, and their results via a mobile phone, tablet, or computer. Behind the application is a professional team at the client's disposal for all questions, help and support. It is a simple tool that can use without special training, and especially designed and aimed to be used by executives, marketing managers and PR professionals.
The partners are sought for two kinds of partnership: license agreement for representing this brand in their market and commercial agreement with technical assistance for end users. It is expected that partners run promotional campaigns and activities, and deal with different tools to increase visibility and/or gather active client data.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
The partners are sought for two kinds of partnership:
1. License agreement (master partners are exclusive for each market) - in that case usually PR agencies or companies that work in media. The partner is expected to be representatives of this brand in their market. Potential partners are getting into contact with current and potential customers, which should lead to sales of the tool.
2. For commercial agreement with technical assistance, the partners are expected to be end users. They need a tool to increase visibility of their marketing campaigns and/or gather active client data.
Stage of Development:
Already on the market
Comments Regarding Stage of Development:
Tool is currently being offered to the market and aimed towards PR agencies, PR professionals, brand managers & CXOs in SMEs, also it is being developed further all the time.
IPR Status:
Secret Know-how
External code:
TORS20170901001
