Summary:
A Spanish research-intensive SME seeks to transfer the knowledge obtained in the laboratory to the business world, obtaining optimal results when helping their clients in making strategic decisions for business development, using innovative neuroimaging technologies (Electroencephalography – EEG - and Magnetoencephalography - MEG), Machine Learning and Artificial Intelligence (AI) techniques. The company wants to cooperate via financial, outsourcing or commercial agency agreements.
Description:
The Spanish SME is a strategic consultancy specialized in R&D that works analyzing and interpreting the preconscious neuronal activity with Machine Learning and AI techniques to obtain conclusions that help to reduce the risk in strategic decision making, applying scientific knowledge to the business world.
Usually, the SME creates ad hoc projects in relation to the client's needs, to obtain information that helps in decision making, for example, before launching a product to the market, they conduct a study analyzing the pre-conscious brain response of a particular group of customers to determine whether the starting price of the product is appropriate, high, or low. The company also has experience conducting branded content or brand positioning studies comparing their clients against key competitors.
The company bases its study on the analysis of the preconscious activity that occurs in the first 600 milliseconds after the presentation of the stimuli that make up the study, obtaining a lot of valuable information that is decisive in decision-making processes. The analysis of this information yields important and reliable conclusions that often do not coincide with that information obtained through classic neuromarketing studies.
The SME is in Madrid, although they can carry out projects internationally because data analysis can be performed remotely, and the SME has the ability to move their team to any location to perform the study with EEG technology.
Currently, the SME is looking for new clients who are interested in applying their technology (brain activity analysis with EEG and Magnetoencephalography) to reduce uncertainty in strategic decision making. They would like to cooperate with large companies able to invest in R&D at strategic decision key points under a financial agreement or to provide their analytical services under an outsourcing agreement. The company is also interested in identifying relevant commercial agents, working with large multinationals, providing data management, decision making, or advertising campaigns.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
The SME is looking for partners among large companies with high investment in R&D at strategic decision key points. The company has successfully developed projects in the automotive industry, insurance companies or with large commercial surfaces, so these are their main objectives because of having a broad experience, although the company has the capacity to cover projects in a wide range of sectors.
The SME is mainly looking for commercial agency agreements, financial or outsourcing agreements that allow them to grow faster internationally.
Stage of Development:
Already on the market
Comments Regarding Stage of Development:
Currently, the SME has successfully developed and executed more than 20 projects applying neuroscience in the business environment, establishing effective paradigms to solve typical problems in the business environment, such as establishing sales prices, brand positioning, packaging, etc.
Their goal is to expand the number of needs of their clients to respond through science, increasing and testing the paradigms to be used and their effectiveness in predicting the behaviour of future buyers/users of a product.
The SME have been in the market since 2016 and has an expanding portfolio of clients, with good reception in the market.
IPR Status:
Secret Know-how,Trade Marks
Comments Regarding IPR Status:
The intellectual property belongs to the SME.
External code:
BOES20210302002
