Summary:
This Swedish producer of premium chicken has high quality standard and a big focus on animal welfare. The company is family owned and based at the tip of the
Bjäre peninsula in the south of Sweden. All chickens are farmed close to the slaughter to avoid long distance transports. They offer premium quality chicken, both fresh and frozen, and both for retail and foodservice. The company is now loooking for distributors on the German market.
Description:
The Swedish chicken producer offers high quality chicken with a focus on the environment and animal welfare. The company can deliver both fresh chilled and frozen products, and also cooked products that are ready to eat or to heat up. The product range contains all the different chicken parts. The company can also develop products on demand.
Today their chicken is used by the best chefs in Sweden and has also been a main ingredient in the annual competition, Årets kock, which appoints the best Swedish chef of the year. The company further offers Sweden's first and only chicken that is climate certified by Svenskt Sigill. This means that they have reduced their climate impact by 20-25 percent. The chicken is also bred without using any type of antibiotics or hormones, and there are no unhealthy additives in the feed, which is based on locally grown corn and of course is free from GMO.
The chicken is of a slow growing breed called Ranger Gold. By letting the chickens grow at a slower pace it promotes good health in the animals. Ranger Gold is approved by several animal welfare organizations such as the Better Life Label in the Netherlands, Tierschutzlabel “Für Mehr Tierschutz” in Germany, and RSPCA Assured in the UK.
The experience of the Swedish company indicates that chicken with more space has more taste. The European standard is 42 kilograms of chicken per square meter, or circa 20 birds, while the Sweidsh company only has 18 kilograms of chicken per square meter or eight to nine birds. Space keeps the chickens naturally healthy.
The Swedish chicken farmer is interested to find a distribution partner in Germany for a long-term collaboration. The distribution partner should have an interest in working with high-quality products, as a start focusing on foodservice and premium salads/lunch chains but also look at the opportunity in retail. The distribution partner should also have knowledge and experience in marketing quality products and a wish to strengthen their brand by showing that they use high animal welfare sustainable chicken.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
The Swedish chicken farmer is looking for a German distributor that:
- has established contacts in foodservice and preferably also premium salads/lunch chains
- is eventually interested in looking into opportunities in retail sector
- is interested in offering highest quaity chicken to the German market
- has experience and knowledge in marketing quality products and a wish to strengthen their brand by showing that they use high animal welfare sustainable chicken
Stage of Development:
Already on the market
External code:
BOSE20210120002
