Summary:
This UK company has developed a global innovation marketplace that gives SMEs and universities the opportunity to showcase technologies, products and solutions. It also gives large corporates opportunities to source technologies. The platform is well established in the UK, Europe and the USA with global traffic/customers. The company seeks partners who could benefit by using the platform in their local country to provide localised versions of the platform for a commercial agency agreement.
Description:
Small companies or universities with new services, products or technologies very often have limited marketing and sales resources which limits their reach in terms of getting their product/service/technology in front of potential collaborators or investors. Additionally, larger corporates looking to enhance their product range or offering struggle to find new innovations from the SME sector. This UK company has developed an innovation market place website to connect these two together and provide opportunities for collaboration.
The website allows SMEs and universities to create profiles detailing their product/service or technology. They can include images/diagrams as well as links to videos. Their company logo is displayed and, if the company chooses, contact information is provided including their website. Visitors who would like to contact the company have to create an account and login to the website to do this but the website is visible before this stage.
For corporates looking for innovations they can set up innovation Networks and publish details about their organisation on the site. If they have specific technologies they are seeking this can be accommodated by inviting SMEs/universities to join their Network. Applications are automatically vetted and, if appropriate, they can be published in the client Network for them to review and make direct contact.
The website also produces publications which list the innovation profiles from the website in a pdf format. These offer larger corporates sponsorship opportunities and greater visibility for SMEs and universities. Digital publications can also be created for partners which can then be used for further publicity,
Users of the website can sign up for an account and receive email notifications of new innovations – based on the sectors the user is interested in. The company supports the website platform with social media activity to raise the profile further.
The innovation market place has been successfully established in the UK with over 20,000 profiles published and large corporate partners and over 600 Universities accessing the platform. The business now wants to expand and offer the site in other countries to provide a more localised service to potential partners under a commercial agency agreement.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
The company will develop a dedicated innovation community for all major countries and markets on the platform and will provide all technical operations from their UK base. The local partner will not require any technical ability. The partner will be responsible for all local marketing, client generations, client management.
The company seeks consultancies involved in either (a) working with innovators or (b) working on behalf of corporations seeking new technologies. The company is looking for partners that can provide local language support and support the creation of content in their local language. The company will need to have marketing and sales skills to develop their client base locally. The company seeks commercial agency agreements and is particularly keen to speak with potential partners in: European countries,Canada,China,
Israel,Japan,Singapore, South America and USA.
Stage of Development:
Already on the market
External code:
BOUK20210715001
