Classical market research often no longer delivers reasonable results for the markets. The technology presented by the Swiss SME was originally developed by a Swiss R&D institute active in market research and digital impact. It goes far beyond existing surveys and applies a new cross- and multi-channel approach, extracting application programming interface (API) method where data from 14’103 sources worldwide including search engines (e.g. Wikipedia, Google, Bing, Yahoo!, Ask, Lycos), social media platforms (e.g. Facebook, Twitter, Linkedin) and e-shop searches (e.g.