The company was established in 2015 in Sofia, Bulgaria. It is a start-up funded by venture capitalists famous for their involvement in companies such as Skype, Tesla, SpaceX, etc. For the past six years the company has expanded its market coverage to Serbia, Romania, Cyprus, Germany, Austria, Switzerland, UK, and Australia.
The company develops a proprietary augmented reality technology that bridges the gap between the digital and the physical worlds through enabling people to share emotions in a new way.