The Icelandic company has been operating since 2006 on the Icelandic market. The company talks about emotions and human behavior. It reviews and enhance those emotions that people have towards brands. It wants to strengthen the relationships between brands and people. Furthermore, it aids businesses in making better use of resources by increasing the efficiency of marketing, human resources and strategic decision making
The Icelandic company is looking for agencies/consultancies that have worked on the strategic side of marketing, especially those that have mostly focused on branding.